Scalability & Functionality

Tailored for both large-scale companies (1k+ equipment units) and smaller enterprises, adapting to diverse business needs and sizes

Specifically designed features facilitate smooth equipment movement across countries and entities for holding companies

Comprehensive Rental Business Coverage

iRMS manages the entire rental business spectrum, from equipment handling to customer service, offering a seamless one-stop solution

Analytics & Integrations

Access a robust analytics data warehouse for insightful business intelligence, decision-making through data-driven insights
Effortlessly connect with PreferRent and CargoPoint platforms, enhancing cross-domain connectivity for streamlined operations

Say hello to a
advanced scalable functional simply better iRMS!

Designed for mobile

Mobile first for field roles, such as mechanics and sales. Manage all operations from reservation to return from both platforms – desktop and mobile app.

Equipment planning and scheduling options

The system includes powerful project managmenet tools that allows easy equipment planning and scheduling options including rental calendars.

Benefits…

  • Streamlined Rental Business

    Achieve comprehensive coverage for all rental aspects and operations, ensuring a holistic and integrated approach

  • Efficient Paperless Processes

    Facilitate a paperless rental process, enhancing efficiency. Automated workflows eliminate manual tasks, reducing errors and saving time

  • Contactless Order Management

    Enable a full cycle contactless online rental platform with seamless integration into the order management system for end-to-end functionality

  • Optimized Inventory Control

    Implement robust inventory management for accurate tracking and control, ensuring optimal resource utilization and preventing overstocking or shortages

  • Centralized Equipment Maintenance

    Centrally manage equipment maintenance and repair processes to enhance asset lifespan and reduce downtime

Quick access to equipment overview

Quick searches by equipment, by project or customer offers easy access to inventory.
You can always see what’s the status of equipment real time – is it available, rented out or needs to undergo inspection. From Item view it is possible to perform previously set actions and make orders.

Automatic fully customizable workflows

iRMS is packed with automatization possibilities. Our comprehensive workflow module allows to automate almost any action on the customer journey. Supported approval workflows based on company rules and access rights as well as automatic customer reassesment.

Even more…

  • Mobile-Friendly Daily Operations

    Efficient daily rental processes with mobile-friendly solutions for all day-to-day activities like delivery, receipt, and inspection

  • Integrated CRM for Sales Effectiveness

    Enhance sales with an integrated Customer Relationship Management (CRM) system, offering customized pricing, approval matrices, and automated billing.

  • Effective Debt Control

    Implement mechanisms for effective debt control, reducing bad debts and enhancing financial stability

  • Rapid Employee Onboarding

    Streamlined onboarding for new employees, reducing cost per action and accelerating productivity

  • Zero Upfront Costs

    Implement with zero upfront development costs, eliminating financial risks associated with traditional software development

Plan & Track

We offer seamles integration with transportation modules, transport planning and scheduling options within the system. Ensure precise equipment location monitoring with real-time GPS tracking, increasing security and operational efficiency

Effective all-in-one sales module

Manage reservations, deliveries, returns, defectation and even discounts all from one system on your mobile device.

Features…

  • Scalability

    Tailored for both large-scale companies (1k+ equipment units) and smaller enterprises, adapting to diverse business needs and sizes

  • Functionality for Holding Companies

    Specifically designed features facilitate smooth equipment movement across countries and entities for holding companies

  • Out-of-the-Box Web Shop

    Enjoy a ready-to-use web shop solution for swift online transactions. Full integration with back-office systems ensures a seamless workflow

  • Credit Rating Management and Monitoring

    Benefit from automated credit rating management and real-time customer monitoring, enhancing efficiency in risk management

Effortless service and maintenance management

In the Technical module of the iRMS mechanics and maintenance professionals will be able to know exactly what they need to do, log jobs, and report costs.

Even more…

  • Integration with Finance/ERP Systems

    Seamlessly integrate with finance and ERP systems, following open-API principles for compatibility with almost any accounting software

  • Two-Side Integration and Custom Events

    Two-side integration capabilities for a synchronized workflow.

    Custom events facilitate a deeper integration layer for tailored business processes

  • Equipment GPS Tracking

    Ensure precise equipment location monitoring with real-time GPS tracking, increasing security and operational efficiency

  • Analytics Data Warehouse

    Access a robust analytics data warehouse for insightful business intelligence, decision-making through data-driven insights

  • Integrations with PreferRent and CargoPoint

    Effortlessly connect with PreferRent and CargoPoint platforms, enhancing cross-domain connectivity for streamlined operations

About Us…

Aston Baltic, a Microsoft Partner with a strong track record in software development, has successfully launched products like iRMS, an all-in-one solution for efficient rental business management, PreferRent, an innovative Marketplace for the Rental Industry, and CargoPoint, an advanced Logistics Marketplace.

80+

Team Members

25+

years in the IT development business

Team

Martins Lucaus

Martins Lucaus

Chief Information Officer

Martins serves as Chief Information Officer (CIO) at Storent, leading technology and digital strategy with responsibility for building and managing the scalable digital infrastructure that supports operations, acquisitions, and long-term platform growth.

As CIO, his role is centered on strategic technology leadership and disciplined execution. Working closely with product leadership and technical teams, he ensures that the Dual Network ecosystem operates on a stable, scalable, and performance-oriented digital foundation.

Martins focuses on aligning technology with business objectives — driving operational efficiency, transparency, and capital effectiveness across the organization. From integrating newly acquired companies into a unified digital environment to standardizing processes across multiple markets, he ensures that growth is supported by structure, discipline, and clarity.

Within the broader ecosystem, he oversees the coordinated development and management of the integrated platform layer that connects iRMS, CargoPoint, and the Storent Cooperation Hub — aligning rental operations, logistics coordination, partner collaboration, and shared data intelligence into one connected growth infrastructure.

His mission as CIO is to ensure that technology is not a support function, but a strategic enabler of scalable expansion and long-term value creation.

Andris Pavlovs

Andris Pavlovs

Chief Executive Officer

For more than 25 years, Andris Pavlovs has been shaping and redefining the equipment rental industry.

As Founder, CEO, and Co-owner of Storent, he combines a strong foundation in finance and an Executive MBA background with an entrepreneurial builder’s mindset. From the very beginning, he has led the company’s development — transforming a local rental operation into a scalable, performance-driven growth platform. He is not simply an operator — he is a strategist and architect of expansion.

Under his leadership, Storent has grown into a multi-country equipment rental group generating more than $70 million in annual revenue and operating across six countries. What began as a founder-led vision has evolved into a digitally enabled, capital-efficient organization focused on utilization, disciplined investment, operational excellence, and long-term value creation.

Today, his ambition goes far beyond building a single company.

As Founder and CEO, he is developing a next-generation rental ecosystem — a Dual Network platform that combines equity partnerships and digital partnerships to unite independent rental companies under one powerful technology, capital, and operational infrastructure.

The vision:
To build a globally connected, tech-enabled rental network that empowers local entrepreneurs, increases industry efficiency, and unlocks scalable, long-term value.

Arnis Skarastins

Arnis Skarastins

Chief Product & Technology Officer

Arnis serves as CPTO (Chief Product & Technology Officer) at Storent, playing a central role in shaping and evolving the company’s digital platform and product strategy.

He is responsible for translating industry needs into scalable, high-performance technology solutions that support rental operations, partner integration, and ecosystem growth. Arnis ensures that product development is aligned with real operational challenges faced by rental companies, equipment owners, and end users.

With strong expertise in product management, software development, and cross-functional leadership, he leads multidisciplinary teams focused on functionality, usability, automation, and long-term scalability. His approach combines strategic thinking with practical execution — ensuring that innovation directly improves operational efficiency and customer experience.

Within the broader Dual Network ecosystem, Arnis drives the continuous evolution of the platform layer connecting iRMS, CargoPoint, and the Storent Cooperation Hub. His focus is clear: build technology that is robust, adaptable, and capable of supporting long-term international expansion.

Arnis’s leadership ensures that technology remains not only innovative, but reliable, performance-driven, and future-ready.

Get in Touch

Call us!

  • +1 (239) 273-2416

    United States and Canada

  • +371 29-288-282

    Europe

Book a DEMO Now!