Streamlined Rental Business
Achieve comprehensive coverage for all rental aspects and operations, ensuring a holistic and integrated approach
Tailored for both large-scale companies (1k+ equipment units) and smaller enterprises, adapting to diverse business needs and sizes
Specifically designed features facilitate smooth equipment movement across countries and entities for holding companies
iRMS manages the entire rental business spectrum, from equipment handling to customer service, offering a seamless one-stop solution
Access a robust analytics data warehouse for insightful business intelligence, decision-making through data-driven insights
Effortlessly connect with PreferRent and CargoPoint platforms, enhancing cross-domain connectivity for streamlined operations
Mobile first for field roles, such as mechanics and sales. Manage all operations from reservation to return from both platforms – desktop and mobile app.
The system includes powerful project managmenet tools that allows easy equipment planning and scheduling options including rental calendars.
Quick searches by equipment, by project or customer offers easy access to inventory.
You can always see what’s the status of equipment real time – is it available, rented out or needs to undergo inspection. From Item view it is possible to perform previously set actions and make orders.
iRMS is packed with automatization possibilities. Our comprehensive workflow module allows to automate almost any action on the customer journey. Supported approval workflows based on company rules and access rights as well as automatic customer reassesment.
We offer seamles integration with transportation modules, transport planning and scheduling options within the system. Ensure precise equipment location monitoring with real-time GPS tracking, increasing security and operational efficiency
Manage reservations, deliveries, returns, defectation and even discounts all from one system on your mobile device.
In the Technical module of the iRMS mechanics and maintenance professionals will be able to know exactly what they need to do, log jobs, and report costs.
Aston Baltic, a Microsoft Partner with a strong track record in software development, has successfully launched products like iRMS, an all-in-one solution for efficient rental business management, PreferRent, an innovative Marketplace for the Rental Industry, and CargoPoint, an advanced Logistics Marketplace.
Team Members
years in the IT development business

Martins serves as Chief Information Officer (CIO) at Storent, leading technology and digital strategy with responsibility for building and managing the scalable digital infrastructure that supports operations, acquisitions, and long-term platform growth.
As CIO, his role is centered on strategic technology leadership and disciplined execution. Working closely with product leadership and technical teams, he ensures that the Dual Network ecosystem operates on a stable, scalable, and performance-oriented digital foundation.
Martins focuses on aligning technology with business objectives — driving operational efficiency, transparency, and capital effectiveness across the organization. From integrating newly acquired companies into a unified digital environment to standardizing processes across multiple markets, he ensures that growth is supported by structure, discipline, and clarity.
Within the broader ecosystem, he oversees the coordinated development and management of the integrated platform layer that connects iRMS, CargoPoint, and the Storent Cooperation Hub — aligning rental operations, logistics coordination, partner collaboration, and shared data intelligence into one connected growth infrastructure.
His mission as CIO is to ensure that technology is not a support function, but a strategic enabler of scalable expansion and long-term value creation.

For more than 25 years, Andris Pavlovs has been shaping and redefining the equipment rental industry.
As Founder, CEO, and Co-owner of Storent, he combines a strong foundation in finance and an Executive MBA background with an entrepreneurial builder’s mindset. From the very beginning, he has led the company’s development — transforming a local rental operation into a scalable, performance-driven growth platform. He is not simply an operator — he is a strategist and architect of expansion.
Under his leadership, Storent has grown into a multi-country equipment rental group generating more than $70 million in annual revenue and operating across six countries. What began as a founder-led vision has evolved into a digitally enabled, capital-efficient organization focused on utilization, disciplined investment, operational excellence, and long-term value creation.
Today, his ambition goes far beyond building a single company.
As Founder and CEO, he is developing a next-generation rental ecosystem — a Dual Network platform that combines equity partnerships and digital partnerships to unite independent rental companies under one powerful technology, capital, and operational infrastructure.
The vision:
To build a globally connected, tech-enabled rental network that empowers local entrepreneurs, increases industry efficiency, and unlocks scalable, long-term value.

Arnis serves as CPTO (Chief Product & Technology Officer) at Storent, playing a central role in shaping and evolving the company’s digital platform and product strategy.
He is responsible for translating industry needs into scalable, high-performance technology solutions that support rental operations, partner integration, and ecosystem growth. Arnis ensures that product development is aligned with real operational challenges faced by rental companies, equipment owners, and end users.
With strong expertise in product management, software development, and cross-functional leadership, he leads multidisciplinary teams focused on functionality, usability, automation, and long-term scalability. His approach combines strategic thinking with practical execution — ensuring that innovation directly improves operational efficiency and customer experience.
Within the broader Dual Network ecosystem, Arnis drives the continuous evolution of the platform layer connecting iRMS, CargoPoint, and the Storent Cooperation Hub. His focus is clear: build technology that is robust, adaptable, and capable of supporting long-term international expansion.
Arnis’s leadership ensures that technology remains not only innovative, but reliable, performance-driven, and future-ready.