A fully integrated system that manages your entire rental business – fleet, contracts, service, finance, and reporting – all built specifically around how equipment rental companies operate.
Launch a fully integrated online rental channel connected directly to the back-office system. Customers can browse availability, request equipment, and place orders online while your team maintains full operational control in real time.
Designed for real field work, not just office screens. Manage deliveries, inspections, returns, approvals, and documentation directly from mobile devices – fully paperless and synchronized in real time.
Eliminate paperwork and manual bottlenecks. Empower mechanics, drivers, and sales teams with real-time mobile access to reservations, contracts, inspections, and approvals — fully integrated into your core system.
Implement structured inventory management with real-time tracking, availability monitoring, and asset status transparency to ensure optimal utilization while preventing overstocking, idle time, or scheduling conflicts.
Access complete, real-time information for every individual equipment unit. View availability, rental status, location, service history, documents, costs, and activity logs in one structured overview — enabling faster decisions and full operational transparency.
Replace manual decision-making with structured automation. Automate approvals, document generation, status changes, and notifications — increasing speed while preserving internal governance.
Integrate logistics coordination directly into your rental workflow. Real-time GPS tracking and structured transport planning increase transparency, improve delivery reliability, and strengthen operational control.
Manage the entire sales process — from quotation and reservation to delivery, return, invoicing, and follow-up – within one connected system. Ensure pricing discipline, approval control, and full transparency at every stage.
Turn maintenance into a controlled, data-driven process. Monitor service intervals, track repair expenses, and analyze asset performance to extend equipment lifespan and maximize return on investment.
Storent is building a globally connected, next-generation equipment rental company. Through its Dual Network model, it unites independent rental companies under one shared digital infrastructure, combining technology, capital strength, and operational discipline.
The vision is to modernize the rental industry – increasing efficiency, unlocking scalable growth, and creating long-term value across markets worldwide.
Years in Equipment Rental Industry
in Equipment
Martins serves as Chief Information Officer (CIO) at Storent, leading technology and digital strategy with responsibility for building and managing the scalable digital infrastructure that supports operations, acquisitions, and long-term platform growth.
As CIO, his role is centered on strategic technology leadership and disciplined execution. Working closely with product leadership and technical teams, he ensures that the Dual Network ecosystem operates on a stable, scalable, and performance-oriented digital foundation.
Martins focuses on aligning technology with business objectives — driving operational efficiency, transparency, and capital effectiveness across the organization. From integrating newly acquired companies into a unified digital environment to standardizing processes across multiple markets, he ensures that growth is supported by structure, discipline, and clarity.
Within the broader ecosystem, he oversees the coordinated development and management of the integrated platform layer that connects iRMS, CargoPoint, and the Storent Cooperation Hub — aligning rental operations, logistics coordination, partner collaboration, and shared data intelligence into one connected growth infrastructure.
His mission as CIO is to ensure that technology is not a support function, but a strategic enabler of scalable expansion and long-term value creation.
For more than 25 years, Andris Pavlovs has been shaping and redefining the equipment rental industry.
As Founder, CEO, and Co-owner of Storent, he combines a strong foundation in finance and an Executive MBA background with an entrepreneurial builder’s mindset. From the very beginning, he has led the company’s development — transforming a local rental operation into a scalable, performance-driven growth platform. He is not simply an operator — he is a strategist and architect of expansion.
Under his leadership, Storent has grown into a multi-country equipment rental group generating more than $70 million in annual revenue and operating across six countries. What began as a founder-led vision has evolved into a digitally enabled, capital-efficient organization focused on utilization, disciplined investment, operational excellence, and long-term value creation.
Today, his ambition goes far beyond building a single company.
As Founder and CEO, he is developing a next-generation rental ecosystem — a Dual Network platform that combines equity partnerships and digital partnerships to unite independent rental companies under one powerful technology, capital, and operational infrastructure.
The vision:
To build a globally connected, tech-enabled rental network that empowers local entrepreneurs, increases industry efficiency, and unlocks scalable, long-term value.
Arnis serves as CPTO (Chief Product & Technology Officer) at Storent, playing a central role in shaping and evolving the company’s digital platform and product strategy.
He is responsible for translating industry needs into scalable, high-performance technology solutions that support rental operations, partner integration, and ecosystem growth. Arnis ensures that product development is aligned with real operational challenges faced by rental companies, equipment owners, and end users.
With strong expertise in product management, software development, and cross-functional leadership, he leads multidisciplinary teams focused on functionality, usability, automation, and long-term scalability. His approach combines strategic thinking with practical execution — ensuring that innovation directly improves operational efficiency and customer experience.
Within the broader Dual Network ecosystem, Arnis drives the continuous evolution of the platform layer connecting iRMS, CargoPoint, and the Storent Cooperation Hub. His focus is clear: build technology that is robust, adaptable, and capable of supporting long-term international expansion.
Arnis’s leadership ensures that technology remains not only innovative, but reliable, performance-driven, and future-ready.
